THE HOUSE OF PERNOD AND SONS

One should not be astonished that the reputation of the

brand, that the prosperity of the House of Pernod and Sons,

have sparked much covetousness. They are indeed numerous,

those who have sought and still seek to exploit for their own

profit a situation acquired by a century of conscientious work

and ceaseless effort; numerous, those which, under a banner of

respectability, spread shameful products.

To safeguard its own interests and those of the public

which has placed its confidence in it, it is a daily fight which

the House of Pernod and Sons must take to the unscrupulous

industrialists who provide it with unfair competition.

One cannot imagine the various forms this competition

takes; to get an idea of it, it is necessary to peruse the legal

archives of the firm, into which every year come to be filed

some new judgements, some new arrests.

First there is the counterfeiter himself, who eschews

complex schemes and goes right for the goal; that type simply

orders, from an engraver with an elastic conscience, a false seal

imitating that of the House of Pernod and Sons; he affixes it

onto bottles he provides himself, carefully chosen primarily

because their labels are still intact; needless to say filling those

bottles beforehand with an absinthe of inferior quality bought

at a low price. This fraud cannot be practiced a long time;

sooner or later a misled consumer perceives the trickery;

moreover the (Pernod) firm is vigilant; the false seal inevitably

has differences from the authentic seal which do not escape the

experienced eyes of its agents; the counterfeiter is sure to see a

good correctional judgement soon putting a stop to his

dishonest activity.