THE HOUSE OF PERNOD AND SONS-Alcohol Vats
Alcohol Vats

Apparatus for Measuring the Contents of Barrels and Carboys
Apparatus for Measuring the Contents of Barrels and Carboys

THE HOUSE OF PERNOD AND SONS-Bottle Preparation and Shipping Workshop
Bottle Preparation and Shipping Workshop

GENUINE CATALOGUE PERNOD FILS OF 1896
GENUINE CATALOGUE PERNOD FILS OF 1896

Fabrication of Cases
Fabrication of Cases

THE HOUSE OF PERNOD AND SONS-General View of the Distillery
General View of the Distillery

GENUINE CATALOGUE PERNOD FILS OF 1896
General View of the Factory

GENUINE CATALOGUE PERNOD FILS OF 1896
THEHOUSE OF PERNOD AND SONSOF PONTARLIER(DOUBS)ParisE. Dentu, Editor3 - 5 Valois Square (Palais-Royal)1896

OF PONTARLIER (DOUBS)
Before describing the Pernod& Sons factory, recognized byexperts as a model establish-ment, a few words about thefabrication processes employedthere.

GENUINE CATALOGUE PERNOD FILS OF 1896
Allow us to offer a shortdigression on the harmful effectsattributed to absinthe.

GENUINE CATALOGUE PERNOD FILS OF 1896
Two vast warehouses, one east and the other westof the main buildings, and accessed in the same ways, areintended, one for the raw materials and provisions whichrequire processing, and the other for goods packed forshipment; the eye sounds with pleasure the vast perspectivesformed by the regular accumulations of bot-tles, the bundles of herbs and seeds, the cases prepared for thefilling of orders.

GENUINE CATALOGUE PERNOD FILS OF 1896
Nowadays labor questionsjustifiably concern everyone.When it comes to an industrialplant, one is not satisfied anymore to be informed on thequality of its products, on itsmanufacturing processes, onthe nature of its equipment.

GENUINE CATALOGUE PERNOD FILS OF 1896
Pernod and Sons ABSINTHEhas now spread to all parts ofthe world; this is no exaggera-tion ; to be convinced it isenough to attend the loading ofthe wagons, which, on shippingdays, come to line up along thedocks of the factory.

THE HOUSE OF PERNOD AND SONS
Let us study each raw material used in this process.Wormwood - "the wormwood or bitter armoise", weread in the work of Dr. Lehameau entitled Plants, Remediesand Diseases, ³grows in almost all countries; the dry, arid,rocky terrain, the higher elevations, mountainous and cold,are the places where it is normally found

THE HOUSE OF PERNOD AND SONS
Anise - the anise seed is in extensive use in distilling,perfumery, confectionery and pharmacology, it isin general endowed with the same qualities as fennel.The best sources of anise are the Tarn and Andalusia; it isthose regions that supply the House of Pernod.

THE HOUSE OF PERNOD AND SONS
It is scientists, however, we must say, who want todiscover toxic properties in various of the plants used tomake absinthe;their reports made a certain amount of noise a few yearsago and the Academy of Medicine resounded with the tumultof their discussions.

THE HOUSE OF PERNOD AND SONS
Before thus swearing on the word of the Masters, it wouldbe wise to fall back upon the self-evident value of theexperimentfrom the point of view of the constant thesis; it will be easy toarrive at the following reasoning

GENUINE CATALOGUE PERNOD FILS OF 1896
GENUINE CATALOGUE PERNOD FILS OF 1896

THE HOUSE OF PERNOD AND SONS
We read in the New Dictionary of the medicinal plants,by Dr. A. Heraud (Paris 1875. J.-B. Baihiere and Son, 19Hautefeuille Street): "If one takes account of the weakquantities of alcohol and essences which absinthe contains, onesees that with the amount of one or two glasses per day, it canhave only slight influence on the consumer."

THE HOUSE OF PERNOD AND SONS
Why these manufacturers aim especially at cheap markets, onecan easily see from these mixtures! The least danger that theypresent is the unequal saturation of alcohol by the essences;those, being more volatile, separate from the alcohol and riseto the surface which is thus saturated to excess.

THE HOUSE OF PERNOD AND SONS
But in the anathemas that certain speakers launched with gleeagainst it, we never found anything to belie the conclusions at which we arrived after a calm and reasoned examination of the question; we met no argument able to convince us of the toxic effects of the essences contained in a well-made absinthe, taken in the doses which we indicated and which are precise.

THE HOUSE OF PERNOD AND SONS
Spacious, solidly vaulted cellars occupy the floor underthe buildings. The central structure which houses the distillery forms on the ground floor a single room 22 meters by 20 by 4-1/2meters high; the ceiling is supported on strong iron crossbarssupported by four cast iron columns.

GENUINE CATALOGUE PERNOD FILS OF 1896
The House of Pernod and Sons is so intimatelyassociated with the origins and progress of the absintheindustry that it is impossible to separate or distinguish thehistory of the one from the other.

THE HOUSE OF PERNOD AND SONS
The most stringent cleanliness, the most perfect orderreign everywhere and when in the evening the vast distillingcoppers are resplendent under the rays of the electricallighting, the effect is truly magnificent. If, after visiting thedistillery, we make our way right or left, we enter two largewell-lit rooms, the clamor of which contrasts with the calmlaboratory where two workmen are sufficient to monitor thedistillation and control the equipment. These are the workshopsfor preparing and shipping bottles.

THE HOUSE OF PERNOD AND SONS
Beside the nailing machines, which are of Americanorigin, we admire a machine which marks the stoppers,accounting for 5,000 stoppers per hour, without requiring anyattention other than to fill the hopper which feeds it from timeto time.

THE HOUSE OF PERNOD AND SONS
The driving force which actuates the pumps; the machinesfor rinsing bottles, corking, labelling, and nailing, the elevators;the dynamoelectric machines; in a word the complex tools ofthe establishment, is provided by a turbine of 150 horsepowerand a steam engine of 25 horsepower.

THE HOUSE OF PERNOD AND SONS
The heads of the House of Pernod and Sons did not waitto display the benevolent feelings that animate them with regardto their personnel, the explosion of sympathy which hasoccurred these last few years for the working classes. Indeed,Mr. Bernard Lavergne, senator from Tarn, in his book TheSocial Evolution published in 1893, notes, in speaking of theHouse of Pernod and Sons, that "sympathy for the workman istraditional in that establishment.

GENUINE CATALOGUE PERNOD FILS OF 1896
We cannot resist the urge to reproduce theportrait drawn of him by a Swiss writer.He was, apparently, an eccentric, of great height, ridingthrough the Val de Travers on a small Corsican horseknown in region as the Rocket.

THE HOUSE OF PERNOD AND SONS
The effective working day is fixed at 11 hours; theminimum wage is 20 centimes per hour for women and 30centimes per hour for men

THE HOUSE OF PERNOD AND SONS
One should not be astonished that the reputation of thebrand, that the prosperity of the House of Pernod and Sons,have sparked much covetousness. They are indeed numerous,those who have sought and still seek to exploit for their ownprofit a situation acquired by a century of conscientious workand ceaseless effort; numerous, those which, under a banner ofrespectability, spread shameful products

THE HOUSE OF PERNOD AND SONS
It would be tiresome to mention here thevarious judgements rendered in its favor in similar affairs. Letus limit it to citing one judgement returned on May 20, 1884by the Court of Chalon on the Saone and upheld the following21st of November by the Court of Appeal of Dijon, in the casebetween Mr. Pernod and Sons and Mr. S..., distiller.

THE HOUSE OF PERNOD AND SONS
Upon leaving the Pernod and Sons factory, visitors willall share the impression which we have proved to ourselves,it is that, in this splendid establishment all is subordinated toonly one goal: To ensure the excellence of the product whichthe house offers for consumption

GENUINE CATALOGUE PERNOD FILS OF 1896-THE HOUSE OF PERNOD AND SONS
Since the date to which we refer, that is, since 1855,production has increased enormously.

The Nailing Machine
GENUINE CATALOGUE PERNOD FILS OF 1896

OF PONTARLIER (DOUBS)
The grand wormwood is sown in spring;and transplanted in autumn; the petite wormwood ismultiplied by cuttings, the seeds do not reach maturity inour climate. One plants these cuttings in autumn in wellloosened and plowed ground; after which wormwoodrequires nothing more than some hoeing. One harveststhe leaves and stems in July a little before full flowering;one cuts the stems to within a few centimeters of theground.

OF PONTARLIER (DOUBS)
Because, as in the time of Moliere, thedoctors are seldom of the same opinion, fans of the famousliqueur may be reassured by the surprising dissensionamong the opinions of these messieurs

OF PONTARLIER (DOUBS)
Dr. F.-J Cazin, in his practical and reasoned treatise on medicinal plants (Paris 1886), says, with regard to wormwood "inmoderate amounts, it excites the stomach, sharpens the appetite,facilitates digestion, and accelerates the circulatory and secretivefunctions".

OF PONTARILER (DOUBS)
Indeed pure ethanol, boiling at 79°, evaporates fromthe lungs almost as soon as it is ingested; it only traversesthe body, so to speak; amyl acohol, on the contrary, stops at140°, so that at human body temperature, it almost neverevaporates

OF PONTARILER (DOUBS)
It is from the appearance of industrial alcohols made by distillationof grains, beets, potatoes, and molasses that alcoholism is born and grows with astonishing speed, bringing with it an increase in criminality, mental illness, and suicides. Such is the thesis supported by Mr. Lannelongue and many speakers from extremely diverse groups in the Chamber, without said thesis being seriously contradicted by anybody.

OF PONTARILER (DOUBS)-Bottle Rinsing Machine
All these features of the production of the Pernod factoryare carefully monitored; it is this full-time care, along with thescrupulous selection of raw materials, which brings the con-stantly growing fame enjoyed by its products in France and abroad.

OF PONTARILER (DOUBS)-Tank Cars for Shipping the Alcohol
The bottles then pass to the hands of the labelers, whoaffix labels gummed on the rubber cylindersof a special apparatus; then they are covered with tin foil whichwraps the neck, and are deposited in cases fixed on a tricyclewhich conducts them to the place where they will be arranged

OF PONTARILER (DOUBS)
The temperature of the cellars is maintained at a constantlevel during the winter by means of steam pipes with fins.From the cellars we climb to the workshop for packingbarrels and carboys; both are covered with fir tree strawpacking, in order to avoid, as far as possible, accidents enroute; leads and wax seals, with the mark of the house, protectthem from subtractions in the course of transport.

OF PONTARILER (DOUBS)
The funds remain deposited in the firm and areproductive interests; each workman receives a booklet whichreports to him, at the time of accounting, the share of thebenefits in which he is vested.

OF PONTARILER (DOUBS)
If sympathy for the worker is traditional in the Pernodfirm, never has it manifested in the form of interference by theboss in the private life of his subordinates; never has one seenthat anxious supervision which amounts to meddling in theslightest details of the life of the worker, to dictate even hispolitical and religious opinions to him. In all cases wherediscipline in the workplace is not involved, personal freedom isabsolutely respected.

OF PONTARILER (DOUBS)
Another more astute process consists in imitating as closeas possible the appearance of the Pernod and Sons bottle, theseals of glass and wax which characterize it and especially thelabel whose colors and design are reproduced most faithfully. Itis a question of creating in this way, between the two bottles, aresemblance such that the inattentive or illiterate purchaservoluntarily accepts the imitation for the true product.

OF PONTARILER (DOUBS)
Recent lawsuits concerning our best champagne housesreveal quite curious facts, and, extremely fortunately, anenergetic repression has arisen to derail the schemes of manyaudacious shysters.

GENUINE CATALOGUE PERNOD FILS OF 1896-OF PONTARLIER (DOUBS)
This happened in 1797. It was at that time the firstabsinthe factory was built. The establishment was createdunder extremely modest conditions, even for Couvet; thebuilding where the industry was born still exists; itmeasures eight meters long by four meters broad by fourmeters high

OF PONTARLIER (DOUBS)
We will have occasion to explain ourselves atgreater length in this regard.Alongside this essential element of the success ofthe Pernod brand, are others which also have theirimportance

GENUINE CATALOGUE PERNOD FILS OF 1896
How Advertising Laws Are EstablishedThe time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact

Workshop for Shipping Absinthe in Casks
The production of the elixir at the time amounted only to a few pots which were sold with some difficulty by hawking.

GENUINE CATALOGUE PERNOD FILS OF 1896-The Steam Generation Room
This happened in 1797. It was at that time the first absinthe factory was built.

OF PONTARILER (DOUBS)-Tuns Containing the Absinthe Stores
Tuns Containing the Absinthe Stores